Gloria Yu is a fashion designer and artist who primarily focuses on millinery design, as well as new interpretations of the crown as a contemporary statement. Yu’s crown designs are effectively deconstructions of the crown as a historical symbol of power. After completing her studies at Parsons School of Design, she collaborated with Lane Crawford to launch her first collection. Currently, her work can be found in stores such as Lane Crawford and Net-A-Porter.com, and it has been featured in WWD, Nylon, V, and Marie Claire.
As a part of Simon Brich's eponymous installation Hypercain, in Downtown Los Angeles, Gloria Yu designed and produced a special subset of crowns in natural found materials.
Yunotme is a line of headpieces that celebrate feminine charm and empowerment. Her designs are often inspired by the strength and voice of female heroines in literature and society. These headpieces are created from sustainable "deadstock" material leftover from high-end fashion designers and produced by a team of mostly female craftswomen residing in her home town of Hong Kong.